Understanding IKEA’s market, consumers, their living situations and use this to improve how customers meet IKEA range Work with IKEA stores and IKEA of Sweden to use your knowledge of customers in the market, to ensure the customers’ home furnishing needs are reflected in the IKEA range now and in the future Optimizing sales and gross margin and profit within certain Home Furnishing Businesses (HFB), support Country Sales Manager in developing and executing sales steering, selling the IKEA way, range grouping, pricing, range management and launches and reporting to Country Core Area Manager Use the knowledge of the local market and competition to proactively secure the competitive advantage of IKEA products See the stores through the eyes of customers and give constructive - honest feedback to the shopkeepers on how they can improve the shopping experience for the customers Analyze individual store performance/customer feedback and use this information to identify good solutions and ideas for improving the IKEA easy buying & easy selling process. Giving best assistant to the shopkeepers in securing that customer will be able to Search, Find, Choose and Buy in order to sell more Clearly communicate of business strategies and priorities to the shopkeepers in a way which motivates them to take ownership for their part in achieving the overall goals and the IKEA objectives

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