Established in 2013, Puma Elektrik Niaga (PEN) operates as a specialized business unit focusing on the marketing and sales of Medium Voltage (MV) and Low Voltage (LV) switchboard components and accessories. Our primary markets include panel builders, electrical distributors, and suppliers across Indonesia. PEN is the exclusive authorized partner of several globally recognized manufacturers, enabling us to supply premium-quality components that meet international standards and local requirements. Over the years, PEN has built a solid reputation for reliability and excellence, serving more than 1,000 national and multinational clients, including PLN, end users, M&E contractors, panel builders, and distributors. We maintain close collaboration with consultants and principals to ensure comprehensive service and support for every project. Our business philosophy is centered on long-term partnerships, consistent quality, and continuous improvement. PEN is committed to providing superior products, efficient service, and innovative electrical solutions that add real value to our customers. Vision To be a prominent company recognized for delivering world-class electrical products and solutions that contribute to the advancement of Indonesia’s power and infrastructure development. Mission * To continuously enhance the quality management system * To develop and empower human resources for sustainable growth * To provide high-quality, reliable products supported by excellent customer service and competitive pricing