​​​Fitrafood’s seafood is sourced from deep-sea catch and processed using globally recognized sustainable methods, adhering to HACCP (Hazard Analysis Critical Control Point) and Halal standards. Our premium products are offered under the brands Seafoodking, Masiji, and Fitra. ​ As part of our expanded portfolio, Fitrafood is also the official distributor of Kikkoman in Indonesia. Kikkoman, a heritage brand from Japan dating back to the 1600s, is globally recognized for its authentic soy sauces and fermented seasonings. Its deep-rooted history in traditional craftsmanship and global reputation for quality make it a perfect complement to our commitment to excellence. ​ In line with our vision to serve the foodservice industry more holistically, Fitrafood now offers hospitality furniture solutions under two specialized brands: Leva – premium seating and furniture solutions designed specifically for restaurants and cafés, combining ergonomic comfort with stylish practicality. Nymo – professional-grade ergonomic furniture designed for hotels, offices, and workspaces, including seating and worktables that promote wellness, productivity, and long-term use. ​ Today, Fitrafood has grown into a comprehensive business partner for the hospitality, restaurant, catering, café, and retail industries, while also serving Indonesian households with versatile, high-quality products for every dining occasion—from breakfast to dinner, appetizers to desserts, snacks to entrées. ​ Fitrafood products have earned the trust of high-level events in Indonesia and have been served at global diplomatic functions—testifying to our unwavering standard of excellence. This reflects our mission: “Bringing Premium Taste”—delivering satisfying, healthy, premium-quality flavors for every household and food business.