Headquartered in Hong Kong, Simatelex is a leading OEM manufacturer specializing in electrical household appliances for worldwide brand names. Simatelex has four production plants in China and one production plant in Batam, Indonesia, with a total floor area of over 4 million square feet and a 20,000 strong workforce. Simatelex Manufactory Co., Ltd. was founded by Mr. C. S. Suen in 1969 as a sub-assembly factory in Hong Kong. The company was founded on the principles of high quality, good value and going beyond client’s expectations. The initial floor area was only 10,000 square feet; from this humble beginning over 40 years ago, Simatelex has risen to where it stands today. From the very beginning, Simatelex quickly established and maintained a lead in the small household appliances industry. The company encountered many strategic challenges, but in the 1970s, Simatelex dramatically expanded both its production capacity and the number of employees.