Contribute to the development of Trauma strategies and drive planning and execution of marketing initiatives Identify and address customer segments and targets, e.g. new product portfolio segmentation strategy development and execution Drive portfolio positioning and prioritization Establish pricing strategies that maximize brand profitability and market share Partner with sales organizations for effective deployment Establish tracking tools and adjusts plans in line with results Identify customer needs, develop disease state and procedure insights in the field of surgery and understand health care market trends and competitor strategies Build and maintain relationships with KOLs Apply market research tools to deepen customer understanding Leverage multiple sources of competitive intelligence (global, regional and local) Create market models and sales forecasts Manage the business with financial acumen to achieve business plan goals Analyze and improve top and bottom-line performance, e.g. through the platform and pricing dashboards Evaluate new business opportunities Assess Marketing spend effectiveness Commercialize new products to sustain sales growth Influence the global / regional strategy & pipeline team to ensure that TW market needs are considered Develop launch strategies that include market research, regulatory, reimbursement, supply chain, pricing, Prof-Ed/sales training and communication plans as well as KOL feedback and advocacy Apply project management tools to define project objectives, scope and process Use the LEX approach to create a cohesive NPIs launch plan Collaborate proactively with regional and country partners to deliver launch plans Develop clear marketing messages that influence internal and external stakeholder behavior Build and “sell” a clear, concise and compelling story Proactively communicate with and deliver value to diverse stakeholders Coordinate integrated communication plans with agencies Successfully apply digital strategies and other innovative approaches

Taipei