Performance Marketing Manager

(Manager / Assistan Manager)
PT Maha Nagari Nusantara (TORCH.ID)
No 1 M, Jl. Laswi, Kacapiring, Kec. Batununggal, Kota Bandung, Jawa Barat 40271
Bandung - Jawa Barat - Indonesia
Lamar Sekarang       Simpan Pekerjaan

DESKRIPSI PEKERJAAN

Develop and execute performance marketing strategies across paid channels including Meta, Google Ads, TikTok, and other digital platforms. Lead, optimize, and scale campaigns to drive customer acquisition, conversion, and ROAS (Return on Ad Spend, and overall marketing ROI). Own and manage media budgets with a focus on efficiency, growth, and alignment with revenue goals. Reports to Head of Brand & Market Strategy. Work cross-functionally with brand, creative, e-commerce, sales and product teams to align messaging, landing pages, and user journeys. Continuously analyze performance metrics, identify insights, and translate data into actionable recommendations. Stay ahead of digital marketing trends, emerging platforms, and competitor activities. Manage and develop a high-performing performance marketing team. Assess, select, manage, and evaluate digital marketing agencies. Conduct A/B testing across ad creatives, audiences, placements, and bidding strategies. Manage senior stakeholders in the top management level in form of growth hacking initiatives and performance review.
REQUIREMENT

Preferably bachelor's degree in Marketing, Business, Communications, Engineering, Statistics, Mathematics, or a related field. At least 8-10 years of experience in performance/digital marketing, preferably in e-commerce, fashion, or retail-industry particularly in the travel-gear segment is highly preferred. Proven in developing marketing talents in the previous organization Demonstrated ability to oversee and optimize campaigns across digital channels. Proven track record in managing and optimizing paid advertising budgets with clear ROAS and ROI results (experience on hitting ROAS >15 is highly desirable) Highly-skilled in managing digital ads like Meta, Google Ads, Shopee, Tokopedia, TikTok, Lazada and Webstore. Have a deep understanding of top-mid-bottom funnel characteristics. Have experience in growth hacking digital marketing channels with proven data / working evidence. Experience in managing P&L unit, not only sales/revenue but profitability as well. Have wide networking access to digital marketing partners. Strong analytical skills with a command of Excel/Google Sheets and reporting dashboards. Understanding of digital consumer behavior and fashion retail dynamics. A results-driven mindset and ability to work independently and collaboratively. Familiar with Lean Start Up approach; build, measure, learn, & scale. Skilled in setting up new ways of working and systems in the previous organizations

DETAIL LOWONGAN
  • Umur -
  • Min GPA -
  • Min. Qualification S1/D4
  • Min Experience Manager / Assistan Manager

LOKASI KERJA

Address

Bandung

GAMBARAN PERUSAHAAN

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Ritel

0

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FOTO PERUSAHAAN

Lokasi Perusahaan No 1 M, Jl. Laswi, Kacapiring, Kec. Batununggal, Kota Bandung, Jawa Barat 40271