Product Marketing

(Manager / Assistan Manager)
250 North Bridge Road #17-01, Raffles City Tower, Singapura 179101
Singapore - Singapore - Singapore

DESKRIPSI PEKERJAAN

Prepare the Commercialisation Establish overall positioning and go-to-market strategy (positioning and framework) for the product portfolio in each industry verticals. Ensure the business goals are achieved via the most effective routes to market Remain current to trends and issues as they relate to the product offering as well as emerging technologies, standards, and market trends Develop a strong understanding of customer lifecycle and customer behaviour, and undertake initiatives to accelerate customer acquisition and engagement Propose relevant industry associations and projects to take part in to raise our brand awareness as well as to create demand for products Create visionary and compelling internal and external customer-facing contents. This includes writing and developing relevant product collateral such as product data sheets, presentations, sales tools, technical and/or business white papers, feature notes, blogs and other customers’ engagement materials (for pre & after sales and decision process) inline with our products capabilities Update and maintain pricing and proposals Interact with pre-sales team on regular basis to understand define market requirements, and translate these requirements into product requirements Work closely with Product Management Board (PMB) and engineering teams on roadmap, beta customers and promotion of the solution Work with the Business Development Team to identify strategic go-to-market partnership opportunities and execute partner marketing strategies Collaborate with remote offices and partners in the development of key product strategy and packaging requirements. Formulate and propose revenue and pricing strategies Execution of Commercialisation Serve as the product expert in the field, including product sales training, product evangelism and speaking/print opportunities Work with Head of Solutions to educate and train Sales and Channel teams on product related value proposition. (e.g. produce materials for Learning Management Systems) Partnering with Marketing team to orchestrate marketing website and content A/B testing Review of Commercialisation Monitor the commercialisation across the various countries, track product performance Perform a commercialisation review on monthly basis Conduct regular strategic products reviews by analysing each product in regards to Regulatory evolutions, competitors initiatives, technology improvements, market trends
REQUIREMENT

Candidate must possess at least Bachelor's Degree/ Post-Graduate Diploma/Professional Degree in Computer Science/Information Technology, Marketing, Business Management or equivalent Required language(s): English, Chinese (in order to liaise with the English & Chinese speaking associates) Ability to design and deliver high-quality presentations to internal and external stakeholders Experience in internet infrastructure, Web-based software or Internet-based services environment Required Skill(s): Microsoft Office Very strong in communication skills Must be highly self-motivated, proactive and self-sufficient Flexibility to work in a fast-paced environment while managing several projects Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties Willingness to travel

DETAIL LOWONGAN
  • Umur -
  • Min GPA -
  • Min. Qualification S1/D4
  • Min Experience Manager / Assistan Manager

LOKASI KERJA

Alamat

Singapore

GAMBARAN PERUSAHAAN

-

https://www.conversant.tv/

100-250

Formal

English

Komputer/TI

6562261138

monday - friday

-

FOTO PERUSAHAAN

Lokasi Perusahaan 250 North Bridge Road #17-01, Raffles City Tower, Singapura 179101