Collaborate with global, Asia Pacific and Japan (APJ) and regional cross functional teams to drive effective management and execution of adapted global and regional strategies; as well as create local marketing strategy and campaigns to drive demand, market penetration and profitable revenue growth to achieve financial success in SEA and Taiwan. Run Marketing initiatives (short and long term) regularly to increase market share for existing products, re-vitalize low penetrated products and launch new products to the market. Leverage digital marketing and data science to develop smart marketing programs to generate demand. Proactively monitor competitive landscape including market share, pricing, Go to Market (GTM), product positioning, competitive response campaigns/programs, etc. Provide region-level visibility to Business Unit and APJ Regional Market Development (RMD) team, as well as bring the voice of the customer and voice of sales into the region and global teams. Responsible for overall marketing materials and sales tools (including sales training) directly or incollaboration with marketing operations, RMD, etc. Plans and executes country-level NPls, price actions, and upgrades of existing products. Partner closely with Sales, Technical Sales Specialists (TSS), FP&A, Field Application Specialists (FAS), Marketing Operations, Digital Marketing and Sales Support to co-ordinate and plan key process, events and campaigns to enable effective marketing demand generation.

Taipei